Hyundai Motor Group

Hyundai launches a FIFA World Cup 2026™ Display Theme, integrating football-inspired visuals and robotics-themed animations into the driving experience.

Balancing commercial goals and robotics research can be tricky, but with Atlas we're making it work.

We are shaped by our #heritage#. #Hyundai# has always driven #innovation#, and its future will be defined by Progress for Humanity, as top global content creators found out with a Hyundai heritage experience at Hyundai Motorstudio Goyang. #SeethefuturewithHyundai# #Technology#

#Chabak# (차박) is a uniquely Korean phenomenon that combines the word for ‘car’ – ‘차’ or ‘cha’ – and ‘박’, or ‘bak’ for ‘stay’. Top global content creators tried #V2L-powered# chabak in the Korean countryside with the #IONIQ5# and #IONIQ6#. #Hyundai# #SeetheFuturewithHyundai#

Seoul comes alive by night. As day fades and darkness descends, the city’s vibrant streets buzz with atmosphere, bathed in a nighttime neon glow. Top global content creators experienced #Korea# as a canvas for content and culture. #Hyundai# #SeetheFuturewithHyundai# #Kculture#