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Tobacco Harm Reduction works. Countries like the USA 🇺🇸, New Zealand 🇳🇿 and Sweden 🇸🇪 have all slashed smoking rates by embracing alternative products. Review the Evidence. Join the Conversation.

We are making the case for A Better Tomorrow™ by striving towards a smokeless world. A world where Tobacco Harm Reduction is both understood and accepted. Review the Evidence. Join the Conversation. Download Omni™.